Attention: All On-Site Associates

To assist with advertising your communities at this time, the following Marketing resources are now available.

1. Virtual Leasing
Video Walkthroughs – Video walkthroughs are video tours created by the on-site teams for available units. Marketing has been reviewing and uploading to Essex’s YouTube Channel for prospects. Videos are also being shared with the contact center. The recommended details and instructions can be found in the following Buzz article - http://buzz.essex.com/news/creative-virtual-leasing-solutions.

Virtual Tours – Marketing is actively scheduling additional floor plans to be shot as new, uncaptured floor plans become available. They will be uploaded to the website along with the ILS (Apts.com and Zumper) for increased visibility. Instructions for how to share the virtual tours with prospects via social media or email can be found in the following Buzz article -http://buzz.essex.com/news/how-share-virtual-tours.

2. Essex Website Updates
New Enhancement: Floor Plans/Virtual Tours – Launched this week, we now have the capability to add virtual tours that have been shot to all available floor plans. Marketing will be uploading these to the website.

New Enhancement: Site Maps – The process to upload site maps to your community websites has started. Marketing will be adding them to the Floor Plans & Pricing page (see screenshot below) as they become available from our vendor over the next week.

Parking maps, along with the site maps, will be available on Buzz http://buzz.essex.com/department/marketing/community-site-maps.
 
Changes needed? Mark up the map and send changes to marketing@essex.com.

We’re Open Banner/Specials – Additional messaging will be added to the Essex home page and Apartments page to make the message that communities are open and offering self-guided tours and virtual tours more prominent. We will also be including this verbiage in the specials announcement for each community.

Live Chat – The messaging in the live chat box has been updated to inform prospects that the communities are open and offering self-guided tours and virtual tours.

3. Craigslist
Craigslist Artwork – Graphics have been created to advertise self-guided and virtual tours in your Craigslist ads. Instructions for how to download the artwork can be found on the following Buzz page -http://buzz.essex.com/department/marketing/craigslist.

4. Internet Listing Services (ILS)
Abodo – Marketing will be launching a new ILS that will be piloted soon for all communities. 

5. Social Media/Reputation Management
Google My Business – “Now Offering – Self-Guided Tours and Virtual Tour Options” will be added to each business description. 

Yelp – Calls-to-action will be updated to feature self-guided and virtual tours. 
 
Please feel free to reach out to Marketing marketing@essex.com with any questions.