This page is intended to provide all the Craigslist resources you might need to successfully manage your listing campaigns. If you have any questions or are unable to find something you need, please email marketing@essex.com.
IMPORTANT REMINDERS
- Be sure to include the correct tracking number and URL. Every community is assigned a Craigslist specific phone number so we can attribute the lead source accurately.
- Post 3-4 ads per day with at least one hour between postings – think quality over quantity! Posting back-to-back ads is one of the top reasons for ads being ghosted.
- Include community and unit specific details in the ad, in addition to the offer itself – include what sets the specific unit you are promoting apart from the rest. Posting the same content and photos in every ad will increase the likelihood of it being ghosted.
- Delete promotional ads once applicable units have been leased or once the promotion is over; whichever comes first.
AD GRAPHICS
Our team has created seasonal graphics to include in emails and Craigslist ads. You can access these images by selecting the category that best fits your community's advertising needs and downloading the graphics to your computer to upload to Craigslist.
Virtual and Self-Guided Tours
Winter and Winter Holidays
Valentine's Day
Tip: To access these files on OneDrive, you must first be logged in to OKTA.
APPROVED COPY DOCUMENTS
These word documents can be used as a template for your community's Craigslist ads. Be sure to add your community-specific information anywhere that is highlighted in yellow.
Headlines
Look and Lease
Weeks Free / Months Free
Gift Cards
General - No Concession or Offer
Tip: To access these documents on OneDrive, you must first be logged in to OKTA.
HELPFUL DOCUMENTS
JOB AIDS
Review the steps on how to post a Craigslist ad and access necessary information such as floor plan drawings, contact information, and photography.
