Wednesday, May 6, 2020

Attention: All On-Site Associates

To assist with advertising your communities at this time, the following Marketing resources are now available.

Virtual Leasing

Video Walkthroughs – Video tours created by the on-site teams for available units that can be uploaded to your community’s YouTube channel for prospects. The recommended details and instructions can be found in the following Buzz article - http://buzz.essex.com/news/creative-virtual-leasing-solutions.

Virtual Tours – We are actively scheduling additional floor plans to be shot as new, uncaptured floor plans come available. Amenities will also be included in these efforts. They will be uploaded to the website along with the ILS (Apts.com and Zumper) for increased visibility. Instructions on how to share the virtual tours with prospects via social media or email can be found in the following Buzz article - http://buzz.essex.com/news/how-share-virtual-tours.

Website Updates

New enhancement: Floor Plans/Virtual Tours – We now have the capability to add virtual tours that have been shot to all available floor plans. Marketing will be uploading to the site.

New enhancement: Sitemaps –Sitemaps have been uploaded to your community websites. They can be found under the Floor Plans & Pricing page (see screen shot below).

We’re Open Banner – Additional messaging has been added to the Essex home page and Apartments page to make it more prominent that communities are open and offering self-guided tours/virtual tours.

Live Chat – The messaging in the live chat box has been updated to inform prospects that the communities are open and offering self-guided tours/virtual tours.

New enhancement: Social Icons – YouTube, Facebook and Instagram icons will be added to each community website if you are active on these channels.

Craigslist

Craigslist Artwork – Graphics have been created to advertise self-guided tours and virtual tours in your Craigslist ads. Instructions to download the artwork can be found on the following Buzz page -http://buzz.essex.com/department/marketing/craigslist.

ILS/PPC

Abodo – Marketing has launched a new ILS that will be piloted for 6 months for all communities. 

Pay-Per-Click - Regional Pay-Per-Click Campaigns which is a paid listing on the Google Search Engine Results Page have been launched.

Social Media/Reputation Management

Google My Business – “Now Offering – Self-Guided Tours and Virtual Tour Options” have been added to each business description. 

Yelp – Call-to-actions have been updated to feature self-guided tours and virtual tours. 

Social Media Flyers – Promote your community Facebook and Instagram pages with residents by displaying flyers in the leasing office and common areas. Flyers can be found on the following Buzz page - http://buzz.essex.com/department/marketing/social-media or the Home Store.

Regional Social Media Campaigns – Marketing has launched regional campaigns for Facebook and Instagram that will run for 2 months.

Social Media Resources Hub -  Here you will find many tools at your disposal for posting to social media as well as a content calendar to help you manage your accounts -  http://buzz.essex.com/department/ops-supportoperations/social-media-resources-hub.

Resident Retention

Resident Retention list – Marketing has compiled a list of resident retention ideas that can be used by the communities -  http://buzz.essex.com/department/ops-supportoperations/resident-retention.

Signage

A-frame/Windmaster Insert - New refill artwork is available to order on the Home Store that advertises “Self-Guided and Virtual Tours”.

We’re Open Window Cling - Keep prospects aware that we are open and offering self-guided tours by posting this cling on the leasing office windows. This window cling can be ordered on the Home Store.

Please feel free to reach out to Marketing marketing@essex.com with any questions.

Wednesday, May 6, 2020 - 10:04